:root{--insight-purple:#5f3bd7;--insight-ink:#241536;--insight-muted:#6e6678;--insight-line:#e8e1f1;--insight-soft:#faf8ff}
.insights-hero{padding:72px 0 58px;background:linear-gradient(135deg,#f5f0ff,#fff8f1)}
.insights-hero .eyebrow,.article-hero .eyebrow{color:var(--insight-purple)}
.insights-hero h1,.article-hero h1{max-width:900px;font-size:clamp(42px,6vw,68px);margin:12px 0 18px}
.insights-hero p,.article-hero p{max-width:760px;font-size:19px;color:var(--insight-muted)}
.insights-section{padding:70px 0}
.insights-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}
.insight-card{padding:30px;border:1px solid var(--insight-line);border-radius:24px;background:#fff;box-shadow:0 12px 36px rgba(43,23,78,.06)}
.insight-card .tag{display:inline-flex;padding:6px 11px;border-radius:99px;background:#f1ecff;color:var(--insight-purple);font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.08em}
.insight-card h2{font-size:28px;margin:14px 0 10px}
.insight-card p{color:var(--insight-muted)}
.insight-card a{display:inline-flex;margin-top:12px;color:var(--insight-purple);font-weight:800}
.insight-card.placeholder{background:var(--insight-soft)}
.insights-section + .v95-cta{display:flex;align-items:center;justify-content:space-between;gap:32px;margin-top:0;margin-bottom:64px;padding:36px 0 8px}
.insights-section + .v95-cta h2{margin:0 0 10px;font-size:clamp(34px,4vw,50px);color:var(--insight-ink)}
.insights-section + .v95-cta p{margin:0;color:var(--insight-muted);font-size:17px}
.insights-section + .v95-cta .actions{display:flex;gap:14px;flex-wrap:wrap;flex:0 0 auto}
.insights-section + .v95-cta .btn{border:1px solid var(--insight-line);background:#fff;color:var(--insight-ink)}
.insights-section + .v95-cta .btn:hover{border-color:var(--insight-purple);color:var(--insight-purple)}
.article-hero{padding:62px 0 42px;background:linear-gradient(180deg,#f8f4ff,#fff)}
.article-meta{display:flex;gap:12px;flex-wrap:wrap;color:var(--insight-muted);font-size:14px}
.article-layout{display:grid;grid-template-columns:minmax(0,760px) 280px;gap:54px;align-items:start;padding:58px 0 80px}
.article-body{font-size:17px;line-height:1.8}
.article-body h2{font-size:34px;margin:46px 0 14px;scroll-margin-top:100px}
.article-body h3{font-size:23px;margin:28px 0 10px}
.article-body ul,.article-body ol{padding-left:24px}
.article-body li{margin:9px 0}
.article-body .answer-box{padding:24px;border-left:5px solid var(--insight-purple);border-radius:12px;background:var(--insight-soft);font-size:18px}
.download-resource{display:flex;align-items:center;justify-content:space-between;gap:28px;margin:28px 0 38px;padding:26px 28px;border:1px solid #e1d5ff;border-radius:20px;background:linear-gradient(135deg,#f8f4ff,#fff7f0)}
.download-resource span{display:block;margin-bottom:5px;color:#ef7628;font-size:12px;font-weight:800;letter-spacing:.12em}
.download-resource h2{margin:0 0 7px!important;font-size:27px!important}
.download-resource p{margin:0;color:var(--insight-muted);font-size:15px;line-height:1.55}
.download-resource .btn{flex:0 0 auto;white-space:nowrap;background:linear-gradient(90deg,#6435ed,#834fff);color:#fff}
.article-body .checklist{padding:24px 28px;border:1px solid var(--insight-line);border-radius:18px;background:#fff}
.article-body .checklist li::marker{color:var(--insight-purple)}
.article-body .table-wrap{overflow-x:auto;margin:24px 0;border:1px solid var(--insight-line);border-radius:18px}
.article-body table{width:100%;min-width:640px;border-collapse:collapse;background:#fff}
.article-body th,.article-body td{padding:15px 17px;border-bottom:1px solid var(--insight-line);text-align:left;vertical-align:top}
.article-body th{background:var(--insight-soft);color:var(--insight-ink)}
.article-body tr:last-child td{border-bottom:0}
.article-side{position:sticky;top:100px;padding:24px;border:1px solid var(--insight-line);border-radius:20px;background:#fff}
.article-side h2{font-size:20px;margin:0 0 12px}
.article-side a{display:block;padding:8px 0;color:var(--insight-purple);font-weight:700}
.article-cta{margin-top:48px;padding:32px;border-radius:24px;color:#fff;background:linear-gradient(135deg,#2e1758,#704cf5)}
.article-cta h2{color:#fff;margin-top:0}
.article-cta .btn{background:#fff;color:#321965;margin:8px 8px 0 0}
.seo-faq{padding:72px 0;background:var(--insight-soft)}
.seo-faq .faq-heading{text-align:center;max-width:760px;margin:0 auto 30px}
.seo-faq .faq-heading h2{font-size:40px;margin:8px 0}
.seo-faq-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
.seo-faq details{padding:20px 22px;border:1px solid var(--insight-line);border-radius:16px;background:#fff}
.seo-faq summary{cursor:pointer;font-weight:800;color:var(--insight-ink)}
.seo-faq details p{margin:12px 0 0;color:var(--insight-muted)}
@media(max-width:900px){.insights-grid,.seo-faq-grid,.article-layout{grid-template-columns:1fr}.article-side{position:static}.article-layout{gap:28px}.insights-section + .v95-cta{align-items:flex-start;flex-direction:column}}
@media(max-width:580px){.insights-hero,.article-hero{padding:48px 0 34px}.insights-section,.seo-faq{padding:52px 0}.insight-card{padding:22px}.article-layout{padding:40px 0 58px}.article-body h2{font-size:29px}.download-resource{align-items:flex-start;flex-direction:column;padding:22px}.download-resource .btn{width:100%;justify-content:center}.insights-section + .v95-cta{margin-bottom:44px;padding-top:18px}.insights-section + .v95-cta .actions{width:100%}.insights-section + .v95-cta .btn{flex:1;justify-content:center;min-width:145px}}

.footer-social{display:flex;gap:10px;margin-top:18px}
.footer-social a{display:inline-flex;align-items:center;justify-content:center;width:38px;height:38px;border:1px solid rgba(255,255,255,.28);border-radius:50%;color:#fff;transition:.2s ease}
.footer-social a:hover{background:#fff;color:var(--insight-purple);transform:translateY(-2px)}
.footer-social svg{width:20px;height:20px;fill:currentColor}

.insights-social{display:flex;align-items:center;gap:12px;margin-top:18px}
.insights-social a{display:inline-flex;align-items:center;justify-content:center;width:38px;height:38px;border:1px solid rgba(255,255,255,.32);border-radius:50%;color:#fff;transition:.2s ease}
.insights-social a:hover{background:#7b4dff;border-color:#7b4dff;transform:translateY(-2px)}
.insights-social svg{width:19px;height:19px;fill:currentColor}